Ecommerce CRM For B2C Marketers
An intuitive ecommerce CRM designed to deliver more personalized marketing campaigns, increased retention, and improved customer loyalty. RevFlare automatically provides you with valuable insights into customer lifetime value and purchase behavior. Better still, we make it easy to use this information for ecommerce customer segmentation across your email and advertising campaigns. Gain an edge over your competition with RevFlare’s advanced customer analytics and CRM for ecommerce.
What Customer Insights Does Revflare Provide?
Future Value & Lifetime Value Insights
Customers by Channel
Revenue by Channel
Ad Spend by Channel
Repeat Customers by Channel
Return on Ad Spend by Channel
Average Time Between Purchases
New Customer Acq. Cost by Channel
Profit Per New Customer by Channel
At Risk Customers
New vs. Repeat Ratio
Lifetime Value (LTV)
Repeat Customer Rate
Advanced Customer Segmentation
Low AOV Customers
High AOV Customers
First Purchase Customers
3 Months Since Last Purchase
12 Months Since Last Purchase
Repeat Customers in the Last 12 Months
At Risk Customers
Big Ticket Spenders
Small Ticket Spenders
Full Price Customers
Abandoned Cart Customers
Most Active Customers
KPIs For Each Customer Segment
Number of Customers
Revenue from this Segment
Number of Orders
Average Order Value
Lifetime Value to CAC Ratio
Products Most Purchased
Individual Customer Detail
Number of Orders
Average Order Value
Frequency of Orders Per Year
Elevate Customer Service To Create Loyalty
Nine in ten Americans are willing to spend more with companies they believe provide excellent customer service. That means 9 out of 10 customers put a greater value on service over products or even price.
With our Customer Details Page you can enhance your service level by equipping your team with important information such as a customer’s order history, channel of attribution, and abandoned cart info. See how long they have been shopping with you, their Average Order Value, and whether you’re at risk of losing this customer. Use this information to tailor communication that your customers will perceive as professional, informed and courteous. In turn, they’ll deem you worthy of their continued business.
Segment Customers For Higher Returns On Email Campaigns
Personalized, targeted email can generate as much as a 760% lift in revenue over generic blast email campaigns. Our Customer Segmentation feature helps you realize that increase in revenue in countless ways.
Customer Segmentation includes over 20 unique segments that can be exported and uploaded into your preferred email management platform. For each segment, see insights including Lifetime Value, Revenue, Average Order Value and the Most Commonly Purchased Products.
Analyze Your Customer Purchase Behavior
How many of your customers have purchased once? Twice? Multiple times?
RevFlare uses data from your ecommerce platform to bucket each customer into six segments of purchasing behavior. Knowing the breakdown of customers who have purchased multiple times will allow you to make better marketing decisions. Segments can be exported into a CSV, allowing you to tailor messages, discounts or loyalty programs based on customer status.
Breakdown Customers Into Active, At Risk And Lost
RevFlare identifies your Active, At Risk and Lost Customer segments by using a proprietary metric called Lapse Point. This helps you identify the average number of days it takes for a one-purchase customer to buy again. Anyone within that window of time is Active, and those that approach the Lapse Point are At Risk. Lost customers are those who have passed beyond the window of opportunity, making them improbable to buy again.
Every store’s customer buying cycle is unique, so having this data at your hands allows you to adjust your marketing campaigns accordingly.
See Lifetime Value KPIs
Customer Lifetime Value is a tricky metric to calculate, so most stores never utilize this valuable insight. RevFlare not only provides your Customer Lifetime Value, but it expands upon this segment with additional ecommerce Key Performance Indicators.
RevFlare’s ecommerce reporting finds the Average Time Between Purchases, Average Purchase Frequency, Repeat Customer Rate and Relationship Length.
Knowing this information gives you a solid understanding of how customers interact with your ecommerce store in the long run.
Discover Your New Vs. Repeat Customer Ratio
Choose a specific date range to see a daily summary of New vs. Repeat Customers. Why is this important? It helps you to understand which channels and campaigns are bringing in new customers, and which channels and campaigns are driving repeat purchases.
Filter even further to see a breakdown of New vs. Repeat Customer by Source, Days of the Week, Device, Channel, Metro and Campaign. Your ecommerce reporting can be as tailored as you need!
Evaluate Profitability KPIs By Channel
Widely dispersed data is a major issue for ecommerce reporting and analytics. When insights are spread among dozens of spreadsheets, you’re left with a confusing puzzle to try and piece together.
Our Lifetime Value Based Customer Profitability chart provides stats from all of your major channels in one place. Here you can see the performance of each channel based on a number of insights such as: New Customers, Repeat Customers, Return on Ad Spend (ROAS), Lifetime Value based ROAS, Lifetime Value, New Customer Acquisition Cost, Profit Per New Customer, Revenue and Ad Spend.